We help organizations create a fact-based understanding of consumer needs, the cost of meeting these needs, competition and the strategic business goals and objectives, and then use these insights to optimize store space and assortment, to increase store traffic, transactions and profitability.

Axafina media audit and evaluation service helps companies answer such critical questions as “Did we buy the right media for our plan?” “Did we meet the right quality criteria?” “Are we paying the best price?”.

Our industry-specific tools give quantified guidance on how to optimize profit per-square-foot by offering the most desirable array of unique items at the lowest possible cost, and pricing and promoting them in a way that is consistent with store strategy and profit objectives.

Our detailed knowledge of media cost and quality enables us to quantify an organization’s current media performance, measure the opportunity for improvement, and identify the techniques and processes required to deliver this improvement.